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Our Work

“Works of art make rules;
rules do not make works of art.”

Claude Debussy

Vidal Sassoon Key Visual Design

Visual Innovation from Scratch

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Task requirement

  • VS China Makeup Water New Products Advertiser Vision

  • Wake up, moisturize

  • In line with the spirit of the brand (fashion advanced)

  • Existing elements: product map

Process / solution

  • Use "water" to embody the surprise of waking up in the morning

  • Splashing water splashes (awake) + water surface (hydraulic)

  • Perfect integration of dynamic/static, splash/black elements and high-end fashion brand personality

Presentataion