“Works of art make rules;
rules do not make works of art.”
Vidal Sassoon VIP Package Design
Marketing Concept and visual creation
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VS China Washing Hair Products 38th Limited Edition Special Edition Gift Box
Brand characteristics: international fashion, attitude, professional salon
Core concept: What is different?
Element: Sassoon brand features
Process / solution
According to the history of the brand, Vader Sassoon changed the female hairstyle with a pair of scissors in the 1950s, and combined with the core concept to develop the idea of “age woman”.
The selection of women's images that lead the trend in different eras has turned into a fashion illustration, showing that Sassoon's hair style professional encourages women to pursue their unique beauty!