Pampers Baby Expo Design
Incorporating Brand Concept into a Well Functioning Space
Design goals
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Eye catching and stand out booth in the first row at the expo
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Maximizing brand equity and use of booth space.
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Flow of the tour should be fluent and fulfill 5 functions:
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Membership recruiting
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Selling area
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Demo area
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Warehouse
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Educational messages
Process / Solution
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3D logo with lighting and large proportion of brand equity color to draw attention from afar.
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Warehouse space limited and in the center to utilize the walls to enlarge educational messages.
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The tour flow is simulated to assure the space of each section creates a harmonious and wholistic structure.
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