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Mead Johnson Nutrition

Baby Zone Design

Incorporate Brand Concept into an Integrated Design

Design goals

Mead Johnson works with biggest personal care store in HK, Mannings, to create a space where moms could shop. 

The goal is to build a space that could:

  1. Advertise brand and products

  2. Help shoppers find products to serve their needs

  3. Allow moms and babies to play together

  4. Fix external structures onto the original shelf in store

Design elements provided by client: KV, brand guideline book

Process / Solution

  • We created the concept of a “happy school” for the innovative shelf design.

  • Utilize the brand colors and images to convey a strong brand personality

  • Marked different product zone names to guide shoppers

  • Design toys on display to win the hearts of mom and babies

MJN Baby Zone

MJN Baby Zone

MJN Baby Zone

MJN Baby Zone G.E

MJN Baby Zone G.E

MJN Baby Zone



110 台北市忠孝東路五段71巷32弄6號1樓

1F. No.6, Aly. 32, Ln. 71, Sec. 5, Zhongxiao E. Rd., Taipei City 110 Taiwan

+886 2 27656230

MJN Baby Zone