Ｍead Johnson Nutrition
Baby Zone Design
Incorporate Brand Concept into an Integrated Design
Design goals
Mead Johnson works with biggest personal care store in HK, Mannings, to create a space where moms could shop.
The goal is to build a space that could:
-
Advertise brand and products
-
Help shoppers find products to serve their needs
-
Allow moms and babies to play together
-
Fix external structures onto the original shelf in store
Design elements provided by client: KV, brand guideline book
Process / Solution
-
We created the concept of a “happy school” for the innovative shelf design.
-
Utilize the brand colors and images to convey a strong brand personality
-
Marked different product zone names to guide shoppers
-
Design toys on display to win the hearts of mom and babies
 |  |  |
|---|---|---|
 |  |  |