Ｍead Johnson Nutrition
Baby Zone Design
Incorporate Brand Concept into an Integrated Design
Mead Johnson works with biggest personal care store in HK, Mannings, to create a space where moms could shop.
The goal is to build a space that could:
Advertise brand and products
Help shoppers find products to serve their needs
Allow moms and babies to play together
Fix external structures onto the original shelf in store
Design elements provided by client: KV, brand guideline book
Process / Solution
We created the concept of a “happy school” for the innovative shelf design.
Utilize the brand colors and images to convey a strong brand personality
Marked different product zone names to guide shoppers
Design toys on display to win the hearts of mom and babies