“Works of art make rules;
rules do not make works of art.”
Ｍead Johnson Nutrition
Baby Zone Design
Incorporate Brand Concept into an Integrated Design
Mead Johnson to cooperate with the biggest personal care store in HK: Mannings to create a space where moms could shop.
The goal is to build a space where it could:
Advertise brand and products.
Shoppers could find products serve their needs
Mom and babies could play together
To fix external structures onto the original shelf in store
Design elements provided by client: KV, brand guideline book
Process / solution
We came up with the concept of “happy school” to re-design the original shelf.
Utilize the brand color and images to convey stronger brand personality
Marking different product zone name to guide shoppers
Design toys on display to win the hearts of mom and babies