LG Mobile
In-store Display Design
Creating a luxury
brand image
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Design goal
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Impress viewers with the LG high-end brand
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Differentiate from other brands
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Increase consumer stay at LG cabinet, experiencing LG products
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Easy and unique shopping experience
Process / Solution
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Focus on the streamlined feature of the contour line
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Highlight new products at the top of the boutique display
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Convey elegance through multi-level lighting
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Refine brand image through use of glossy white piano paint, LG red mirror and a calm matte gray
