“Works of art make rules;
rules do not make works of art.”
Herbal Essences Window Display Design
Communicate the feelings of the English Royal Garden
Herbal Essences Bio-renew new launch.
The first global hair care brand to be endorsed by Kew
The whole window display need communicate “England/Premium garden/Natural”, attracting consumer.
The most difficult is no element or reference from other countries. Totally new creation.
Design elements provided by client: Product shot, logo, website reference.
Process / solution
A large number of observations and analysis of the British royal sense elements and configuration, making it different from the general garden
Through the arches, display stands, flower clocks and central setting of the exquisite carved details, the first proposal reaches the theme of the Royal Garden that the client wants to convey
Products and ingredients are clearly presented in the center, and the product map is enlarged through the window stickers.