HadaLabo
Lotion
Display Upgrade
Product Efficacy Innovation
Design goals:
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Display upgraded edition of HadaLabo HK hero product
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Problem: POSM often is 2D layout design which is too flat
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Solution: POSM needs to be 3D and eye-catching, but simple
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Design goal: Emphasize product efficacy
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Design elements provided by client: KV, product efficacy content
Process / Solution
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Display the hero product by designing a big dummy for the header to catch shoppers' attention
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Educate shoppers about the efficacy of the products through a simple eye-catching display of the theory behind the ingredients
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