“Works of art make rules;
rules do not make works of art.”
Mead Johnson Nutrition
Full Bay display
Guide Shoppers with Sense of Premium
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Mead Johnson Nutrition launched a brand new premium brand Enfinitas in China, in hope to create high-end full bay design to draw 1+ shoppers attention in store.
Design elements provided by client: KV, brand guideline
Process / solution
For in store display, we pay attention on how to draw shoppers attention from far away and further guide them to shop what they need.
Inspired by the brand elements, we took it’s golden lotus and the unique shape of bottle to create a premium tone on display.