“Works of art make rules;
rules do not make works of art.”
Mead Johnson Nutrition
Full Bay Display
Guide shoppers and convey the sense of a premium product
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Mead Johnson Nutrition launched a new premium brand Enfinitas in China
The brand hopes to create high-end full bay design to draw shoppers attention in store.
Design elements provided by client: KV, brand guideline
Process / Solution
For in store display, we focus on how to draw shoppers' attention from far away and guide them to shop for what they need.
Inspired by the brand elements, we took its golden lotus and the unique shape of the bottle to create a premium effect.